TKO East Point City | PCL Asia Regional League Comes to Look Andrew Kong City, 70 Pickleball Matches Featuring Global Athletes

Description

Calling all pickleball enthusiasts! East Point City is partnering for the first time with PCL Asia (Pickleball Champions League Asia), Cloud Action, and Ramsports to transform its first floor atrium into a standard indoor pickleball court with professional nets and competition-level markings. Together, they will host 70 professional-level pickleball matches, open to the public, featuring top players from around the world. A celebrity charity match and opening ceremony will be held on March 22, with the participation of several celebrities. After a series of exciting matches, the PCL Asia Regional League Open semi-finals and finals, along with an awards ceremony, will take place on April 18 and 19. Don't miss this opportunity if you love pickleball or enjoy watching sports events!

In addition to watching high-level competitions, East Point City is hosting a series of pickleball-themed activities called 'Pickle Jam!' Highlights include 'Pickle Jam! Free Play', where customers can experience the light and fast-paced nature of pickleball in a comfortable, weather-protected environment with professional equipment, wearing casual sportswear as if they were in a sports stadium. On select days, there will also be 'Pickleball! Trial Classes' taught by professional instructors to help beginners easily grasp the basic techniques and rules, gradually progressing towards becoming pickleball masters!

Moreover, East Point City is launching a 'Sports Fashion Reward' promotion. Members can earn East Point City retail e-vouchers or fashion and sportswear e-vouchers with their purchases, allowing them to cheer on the athletes and play pickleball in style.

The temporary pickleball court at East Point City features a captivating lavender color scheme, blending fantasy and style. The surrounding fence is adorned with pickleball-themed lightboards, making it a must-visit photo spot for all sports enthusiasts. During the event, customers who take photos at the pickleball court or with the giant pickleball paddle and upload them to social media with the hashtag #PickleJam @東港城 East Point City will receive a complimentary sports drink. This spring, gather your friends and family and join the energetic pickleball fever!

Throughout the event, East Point City will also host a series of creative workshops with pickleball themes, including 'DIY Pickleball Paddle Painting', 'DIY Pickleball Bead Crafting', 'Pickleball Warm-up Yoga', 'DIY Pickleball Hanging Ornament', and 'DIY Pet Pickleball Leash'. Participants can craft unique pickleball-themed items and carry their passion for the sport into their daily lives.

With the Easter holidays approaching, the mall has prepared a range of exciting programs, including pickleball-themed face painting, balloon twisting performances, juggling and magic shows, and cheerleading parades, ensuring a joyful holiday for families.

Standard Indoor Pickleball Court Hosts 70 Professional-Level Matches

From now until April 19, a standard pickleball court has been set up in the East Point City atrium, featuring a captivating lavender color scheme that creates a stylish and dreamlike atmosphere. It instantly becomes a trendy sports venue and a new social media check-in landmark, perfect for both playing and taking memorable photos. During the event, 70 professional-level pickleball matches will be held, including a celebrity charity match and opening ceremony on March 22, with the participation of several celebrities. The PCL Asia Regional League Open semi-finals and finals will take place on April 18 and 19. Global pickleball athletes will gather to compete in this month-long tournament, providing a rare opportunity for fans to witness high-level competitions up close!

It is worth mentioning that PCL Asia has previously held tournaments in multiple Asian countries and cities, including the Philippines, Malaysia, Vietnam, Thailand, India, China, Singapore, Hong Kong, China, and Japan. The season finale will take place in Shenzhen, China, in May, making it a highly representative event.

The Point Member Consumption for 'Pickle Jam! Free Play', 'Pickleball! Trial Classes', and 'Sports Fashion Reward'

East Point City is launching a series of pickleball-themed activities, including exclusive 'Pickle Jam! Free Play' sessions for The Point members. Members can earn a 30-minute free play session by consuming a designated amount, allowing them to step into the court with friends and family, feeling the thrill and competitive fun of pickleball!

"Pickle Jam! Free Play"
Dates: Now until April 17
Time: 10am – 10pm
Location: East Point City 1/F Atrium
How to Participate: The Point members can earn one 'Pickle Jam! Free Play' session (30 minutes) by making an electronic payment of a designated amount at designated 'Instant Points' merchants in East Point City.

Consumption Dates　　　　　　　　　　　Time Slot　　　　Spending Amount
Mondays to Fridays (Public Holidays excluded)　　 10am – 5pm　 HK$800
　　　　　　　　　　　               5pm – 10pm     HK$1,000

Holidays (Saturdays, Sundays, and Public Holidays)　 10am – 10pm　HK$1,000
* Participants must be 6 years old or above. Children under 12 years old must be accompanied and supervised by an adult at all times for safety.

Each member can bring up to three friends to join.

* The 'Pickle Jam! Free Play' activity at the 1/F Atrium of East Point City will be temporarily closed from 1pm to 5pm on March 14-15, 21, April 3-7, and 11-12, and for the whole day on March 22, 27-29, and April 18-19.

East Point City will also hold 'Pickleball! Trial Classes' on select weekends and during the Easter holiday from March 14 to April 12, inviting professional pickleball coaches to introduce beginners to the basics. The Point members can earn a spot in the trial class with designated consumption, which includes 30 minutes of professional coaching and 30 minutes of free practice. After the class, members will receive a HK$50 fashion and sportswear e-voucher. Don't miss this opportunity!

"Pickleball! Trial Class"
Dates: March 14, 15, 21; April 3-7, 11, 12 (10 days in total)
Time: 1pm – 5pm (4 sessions per day; 6 people per session)
Location: East Point City 1/F Atrium
How to Participate: The Point members can participate in one training session by making an electronic payment of HK$1,000 or more at designated 'Instant Points' merchants in East Point City. Upon completion of the trial class, members will receive an additional HK$50 fashion and sportswear e-voucher from East Point City.

Each valid receipt can be used to redeem one trial spot, and only one person is allowed to participate per spot.

Participants must be 6 years old or above. Children under 12 years old must be accompanied and supervised by an adult at all times to ensure safety.

Additionally, East Point City is introducing a 'Sports Fashion Reward'. The Point members who make designated electronic payments at selected 'Instant Points' merchants will receive East Point City retail e-vouchers or fashion and sportswear e-vouchers! Get ready to cheer on the athletes and play pickleball in style.

"Sports Fashion Reward"
Dates: Now until April 19 (based on the consumption date)
How to Participate: The Point members can earn designated East Point City retail e-vouchers or fashion and sportswear e-vouchers by making instant electronic payments of designated amounts at selected 'Instant Points' merchants in East Point City on the same day.

Reward 1: Spend* HK$600 or more in a single electronic transaction at designated 'Instant Points' fashion or sportswear merchants to receive a HK$50 East Point City retail e-voucher (Quota: 200)
Reward 2: Spend* HK$1,500 or more in a single electronic transaction at designated 'Instant Points' merchants (excluding dining and supermarket merchants) to receive a HK$100 East Point City fashion and sportswear e-voucher^ (Quota: 200)

Pickle Jam! Check-in Offer

To promote the popularity of pickleball, from now until April 19, customers who take photos at the 'Pickle Jam! Pickleball Court' or in front of the large-scale decorations in East Point City, and upload them to Xiaohongshu/Facebook/Instagram with the hashtag #PickleJam @東港城 East Point City, will receive a complimentary sports drink.

Pickle Jam! Check-in Offer
Dates: Now until April 19
Time: 10am – 10pm
Event Location: East Point City 1/F Atrium
How to Participate: Customers who take photos at the Pickle Jam! Pickleball Court or in front of the large-scale decorations in East Point City, and upload them to Xiaohongshu/Facebook/Instagram with the hashtag #PickleJam @東港城 East Point City, will receive a complimentary sports drink.

Five Themed Workshops: Trendy Pickleball Warm-up Yoga and DIY Pickleball Accessories

During the event, the mall will host five themed workshops related to pickleball, suitable for parents and their children, as well as pet owners. Participants can craft unique pickleball accessories and charms, creating unforgettable memories. The Point members only need to consume a designated amount during the event to redeem admission tickets for specific workshops, allowing them to join designated sessions of pickleball-themed workshops. After completing the workshop, they will receive a HK$50 fashion and sportswear e-voucher.

Pickleball Themed Workshop Details
  
DIY Pickleball Paddle Painting Workshop

Dates: March 14, 28

Time: 2pm – 3pm

Create your very own personalized pickleball paddle! Use professional paints and tools to design a unique, colorful paddle set. Whether for personal use or as a gift, it will be a thoughtful and stylish addition to your sports equipment.

DIY Pickleball Bead Crafting Workshop

Date: March 14

Craft colorful pickleball-themed jewelry with vibrant beads! Participants can freely combine beads of different colors and styles to create unique bracelets or keychains, carrying the energy of pickleball with them everywhere they go.

DIY Pickleball Hanging Ornament Workshop

Date: March 21

Time: 2pm – 3pm

Transform the adorable shape of a pickleball into a delicate hanging ornament! Participants can use various handicraft materials to make cute pickleball charms that can be attached to bags, backpacks, or keychains, reminding them of this spring's sports fever whenever they see it.

Pickleball Warm-up Yoga

Date: March 21

Time: 2:30pm – 3:30pm
            4pm-5pm

Combine the rhythm of pickleball with the flexibility of yoga. Professional instructors will guide participants through warm-up and stretching exercises to improve flexibility and balance, preparing them for competitions or daily sports activities. Suitable for all ages and yoga beginners, it's a great way to release stress.

DIY Pet Pickleball Leash Workshop

Date: March 21

Time: 5pm – 6pm

Include your furry friends in the pickleball craze! Craft a special pickleball-themed leash for your pet, using comfortable and durable materials with cute colors and decorations. Let your pet join the sports carnival in style and enjoy the joyful atmosphere.

How to Participate: The Point members can earn a workshop admission ticket by making an electronic payment of HK$1,000 or more at 'Instant Points' merchants in East Point City. After completing the workshop, they will receive a HK$50 fashion and sportswear e-voucher.

Exciting Easter Activities: Balloon Twisting, Face Painting, Juggling and Magic Shows, and More

During the Easter holiday, the mall will host a series of festive activities. From April 3 to 7, there will be pickleball-themed face painting, balloon twisting, juggling and magic shows, and cheerleading parades, bringing joy to children.

Easter Activities
Dates: April 3-7
Time: Balloon Twisting: 1pm – 3pm

Face Painting: 2pm – 6pm

Cheerleading Parade: 4pm – 7pm
Event Location: East Point City 1/F Atrium
 

East Point City PICKLE JAM!
Dates: March 11 – April 19, 2026
Time: 10:00am – 10:00pm
Event Details: https://bit.ly/3PoVNYW

Location: East Point City 1/F Atrium
Address: 8 Chung Wah Road, Hung Hom, Kowloon, Hong Kong (MTR Hang Hau Station A1 Exit)

East Point City x PCL Asia x Cloud Action x Ramsports '2026 Hong Kong Pickleball Charity Tournament' Schedule
March 27: PCL Youth Group Preliminary
March 28-29: PCL Open Group Preliminary
April 18: PCL Youth Group Semi-finals and Finals; PCL Open Group Quarter-finals and Semi-finals
April 19: PCL Open Group Finals and Awards Ceremony
Tournament Location: East Point City 1/F Atrium
Tournament Schedule: Please refer to https://bit.ly/4riIVBb